Personal Booze: Bacardi Bullets!
In cooperation with Patrick de Noord and Jeroen Blauen ANDRAS worked on the concept of "personal booze" for Bacardi. The inspiration to this idea comes from the success of the concept of "personal audio" which led to the development of the walkman. Applying this concept with Bacardi, we propose the introduction of Bacardi Bullets. Because of their handy size and material, Bacardi Bullets can be carried anywhere. They can be sold in carton cigarette-sized packages that can lead to a new way of distribution.
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